Why Lead Quality Matters More Than List Size
When businesses start prospecting, there is often a natural focus on numbers. More companies, more contacts and more names in the pipeline can create the impression that there are more opportunities to pursue. But a large prospect list does not necessarily mean a strong one. A company can operate in the right sector, match the ideal profile and have someone with the right job title, yet still have very little reason to engage. In B2B lead generation, knowing who to approach is only part of...